Tuesday, June 10, 2008
2:00 p.m. to 4:00 p.m.
Hilton Chicago, Continental Ballroom – Lobby Level 720 South Michigan Avenue
Chicago, Illinois
Segment #1 – “Social Networks – Business Benefits and Applications”
Social Networking is revolutionizing how we communicate and share information in today’s society. Its growing popularity has made it a part of everyday life. The discussion included a review of specific initiatives, business challenges, lessons learned, and trends when using Social Media sites for B2B / B2C / B2E application. It provided insights on how to take advantage of social networking to create competitive business advantage for your enterprise.
Moderator:
Richard Qualls
Chief Technologist – Midwest Systems Engineering
Sun Microsystems
“Social Networking – Engaging our Customers and Employees”
Anthony L. Abbattista
Vice President, Technology Solutions Allstate Insurance Company
“Elements of Social Networking: What Makes Sense for Businesses”
Warren Habib
Senior Vice President, Digital Platform Development MTV Networks
Segment #2 – “Alternative Reality: ‘Virtual’ Certainty or ‘Simulated’ Boondoogle?”
“Everyone is doing it” isn’t a very sound business model. Yet hundreds of leading global firms have invested time, effort and money to explore heretofore uncharted territory in product design, marketing, customer interaction and enterprise-wide communication – all in simulated environments. In some cases participants teleport their ‘avatar’ to virtual “islands” that can be wildly foreign or eerily familiar. Within an enterprise, employees from all over the world join in a virtual and immersive interaction with team members or sit in an auditorium with the CEO without ever leaving their offices. Is this the “next big thing” or just a ‘Gen Y’ distraction? Join us for an interesting and interactive discussion held simultaneously here in Chicago and with our panelists “in-world” on “Second Life.”
Moderator
Jeff Sidler
Senior Vice President, Lee Hecht Harrison
“Making Sense of Second Life (and Virtual Worlds)”
Scott Lehman
Senior Director, Philips Design Philips
“Virtual Thirst: A Coca-Cola Case Study”
Michael Donnelly
Director, Interactive Marketing, The Coca-Cola Company
